The number of women interested in riding has created a marketplace that motorcycle manufacturers have finally embraced. New advertising campaigns target professional women riders and, more important, motorcycle models proportioned for women are readily available.
According to the Motorcycle Industry Council, between 1998 and 2003, the
number of female riders has increased approximately 34 percent. This number shows that roughly 4.3 million women motorcyclists out of 23.5 million people that operate a motorcycle or approximately 18 percent of all riders at the time were women. Less than ten years prior women made up only 3 percent of all riders.
Also in 2003, the Council published the following statistics about women riders:
- 56.7% of women motorcyclists are married.
- 28% of women motorcyclists have a college or postgraduate degree.
- 35% of women motorcyclists hold a technical/professional job.
- 42: Median age of women motorcyclists, up from 38 in 1998.
The Motorcycle Safety Foundation, an internationally known organization that provides comprehensive rider safety and training education, notes that 33.3 percent or one third of their students who took the riding course last year were female. Not only are females buying more motorcycles but they are also getting trained in the proper riding techniques.
In the small business arena, women own an estimated 9.1 million small businesses generating $3.6 trillion dollars in sales annually. What does that mean to motorcycling?
Women are earning their own money and making decisions on where they want to spend it. If they want to buy a “toy” to distress their busy lives, they can and will. There’s no reason that toy cannot be a motorcycle.
Confirmation of the increasing importance of the women rider sector to motorcycle sales is confirmed with the announcement by Harley-Davidson of the first women riders month – May, 2009.